It seems to be a simple, yet effective formula for the Denver Golf Expo: Show dates in the first half of February, avoid conflicts with Valentine’s Day and the Super Bowl, and hope the weather cooperates.
When it works out, like it largely did this year, the result is a solid turnout for the show.
This year’s three-day Expo, which concluded on Sunday at the Denver Mart, drew 9,136 people, the most for the show since 2014. The total was more than 1,000 up from last year’s 8,130 and marked nearly a 2,000 increase from 2015, which was a low-water mark for the DGE.
“It feels great,” said Mark Cramer, owner and operator of the Expo. “I’m very happy the number got over 9,000. When I opened the last cash box and (exceeded 9,000), I let out a huge primal scream.
“Now, next year we’ll shoot for over 10,000.”
Added Dustin Jensen, managing director of operations for the CGA: “It’s exciting to see so many people out there and engaged for golf. To hear how well facilities were doing was exciting. It’s nice to see the success not only we had, but everyone had.”
From 2009 through 2014, the Denver Golf Expo drew between 9,000 and 11,000 attendees each winter, so the 2017 show was back in that range after a couple of down years.
The most people the show has ever attracted was 11,202 in 2008, prior to the recession.
“A lot of exhibitors have figured out how to monetize (this show), which is awesome,” Cramer said. “This year they were walking on the ceiling with the turnout they were getting.”
Perhaps not coincidentally, this year’s 24th annual Expo was the first with dates in the first half of the month since 2014.
“I love the dates,” said Cramer, whose 2018 show also is set for the weekend after the Super Bowl, Feb. 9-11. “Football is over and it’s usually about two weeks after the PGA Merchandise Show in Orlando where they introduce (new equipment and the like) and we can get it in people’s hands here.”
This year, Cramer even made it a point to set a different tone for the show by starting out each day by having a Scottish bagpiper, accompanied by a drummer, play as he walked from the back of the show to the entrance, then serenaded attendees for about five minutes as they came into the Denver Mart.
“People could hear the pipes coming,” Cramer said. “It created such an energy. Obviously, there’s something about pipers and game of golf. To those who play (golf), listening to bagpipes played well does somthing. The energy on the floor was just fabulous this year.”
Also giving the Expo a shot in the arm was a significant event within the event that returned to the show after an absence of six years. That was the case with the two-day Colorado Rules of Golf Workshop, which was conducted in conjunction with the Expo for the first time since 2010. In addition, there was a USGA Tournament Management Software Seminar — which helped clubs and PGA professionals transition to the USGA’s new software — and a Handicap Certification Workshop.
Those three events together attracted about 350 people over the weekend.
“We used to do everything under the roof of the Expo, including what used to be our annual meeting and our Season Tee Off (luncheon) and our Rules seminar,” noted Ed Mate, executive director of the CGA. “Then we felt it was just too much. But I think it was a good decision to bring (the Rules workshop) back. You just kind of keep evolving, but it’s funny: Sometimes the best ideas were already invented. Somebody said the only thing you don’t know is the history you haven’t read. We read our own history and that worked pretty well. It’s very satisfying to see those forum rooms filled with interested, bright-eyed people who are here for education. It’s great.”
The Rules of Golf Workshop, a project chaired by longtime rules official Brad Wiesley, was sold out far in advance. Besides eight rules instructors from the CGA, also leading the Rules seminar at various times were Mark Passey from the USGA and Karla Harding from the CWGA.
“What a great thing for us to get all those people there,” Jensen said. “It was a great team effort” by all the allied golf associations in Colorado.
As for other numbers from the Denver Golf Expo, Keith Soriano, an assistant executive director for the Colorado PGA, reported that Section professionals gave 306 free 10-minute lessons to Expo attendees (left), and that 216 kids went through the Drive, Chip & Putt-themed Junior Golf Central. Both of those numbers were down somewhat from 2016.
And Cramer said the number of Expo exhibitors — about 115 — was about a dozen less than last year. But with attendance up by 1,000, there was the potential for more bang for the buck this time around.
Colorado PGA professionals also conducted most of the educational seminars during the Expo, supplmented by a CGA Rules seminar.
Junior Golf Central falls under the auspices of the Junior Golf Alliance of Colorado, a joint effort of the Colorado PGA and CGA, with help from the CWGA. The Alliance is entering its second year in 2017.
Both the CGA and CWGA also used the Expo as an opportunity to roll out efforts to engage members and prospective members. Both associations have launched new-look websites this winter.
The CGA introduced its new online “Member Zone”, which gives members access to discounts and special offers related to golf, travel, and business products and services.
And the CWGA is attempting to bring more women into the game with an expanded lineup of CWGA Experience events, where female golfers receive high-quality group instruction from LPGA and/or PGA professionals in a friendly and welcoming environment. Six or seven Experiences will be held statewide in 2017 (CLICK HERE for the current lineup), including a play day at the par-3 Harvard Gulch Golf Course in Denver on July 16. Most Experiences feature separate sessions on full swing, chipping, putting, and basic of the Rules of Golf, along with lunch.
